Encourage Major Donors to Give Using Psychology and AI

Major donors are the life blood of many organizations bringing in 80-95% of an organization’s annual donations, and yet, do we really know what makes them tick? Outside of their affinity with a cause, what compels them to give? In this webinar with fundraising expert, Claire Axelrad, and behavioral-scientist turned AI specialist, Griff Bohm, we’ll dive into the nuances of major donor psychology and how AI can help you better steward relationships with major donors.

July 16, 2024 2:30 PM

EST

Griff Bohm
Co-founder, Momentum

​Griff is a behavioral psychologist by training where he studied financial decision making and philanthropy at CU-Boulder. He has led successful capital campaigns for two international nonprofits and founded a microbrewery in Chilean Patagonia. He was Executive Editor of the BikeLife magazine, the nation's 3rd largest cycling related print publication by circulation. When he has free time, he's on his bike.

Claire Axelrad
Founder and Principal, Clairification and Clairification School

Claire Axelrad, J.D., CFRE, will inspire you through her philosophy of philanthropy, not fundraising. After a 30-year development career which earned her the AFP “Outstanding Fundraising Professional of the Year” award, Claire left the trenches to begin her coaching/teaching practice. Clairification School has been called “the best bargain in fundraising!” Claire is also featured expert and Chief Fundraising Coach for Bloomerang.

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What You'll Learn

An understanding of major donor traits and psychology

AI-powered strategies to help you steward this donor base

Actionable insights to compel major donors to give