Automation and Personalization: How to Scale Your Major Gifts Program

Back in the good old days, a "mail merge" meant personalizing the salutation on a piece of mail delivered by the post office. Now we have AI. How far we've come. The tools have certainly evolved quite a bit, but they have only made the importance of authentic relationships more important. Join this webinar where we explore ways you can build real connections, fast.

March 26, 2025 1:00 PM

EST

Tom Taylor
President at Major Gift Builders

Experienced executive and entrepreneur with a demonstrated history in Fundraising. Applying professional skills honed as a senior executive in multiple sectors to helping charities apply the best marketing and technology to raising more money and building better donor relationships.

Griff Bohm
Founder at Momentum

Griff Bohm is the CRO and co-founder of Momentum, an AI-powered donor engagement platform that empowers fundraisers to save time by reducing manual tasks while strengthening relationships with major donors. With a background in behavioral psychology from the University of Colorado Boulder, Griff has put his behavioral science skills to good use in the social sector, leading successful capital campaigns for two international nonprofits.

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What You'll Learn

How the idea of "personalization" got it's start, and the history of how we've tried to interact with donors personally

How AI can scale your personalization efforts to help you work faster than you ever thought possible

What the importance of automation is when it comes to both AI and personalization