Special gifts refer to unique contributions made by donors that go beyond regular or annual giving. These can include one-time donations, large gifts for a specific project, or increased levels of support during a fundraising campaign. Special gifts may be made in response to emergencies, capital campaigns, or specific organizational needs. They often come from major donors, foundations, or corporations who are looking to make a significant impact on a cause. The nature of special gifts requires fundraisers to cultivate strong relationships with donors, understand their motivations, and effectively communicate the organization’s needs. These gifts can be crucial for expanding programs, funding new initiatives, or addressing urgent needs within an organization, ultimately fostering a deeper connection between the donor and the organization.
While large donations are often considered special gifts, smaller significant contributions that resonate with donor intent and organizational needs can also qualify as special gifts. It’s not merely about the amount; it’s about the impact and the connection to a specific purpose or project.
A special gift typically qualifies as any contribution that is significantly higher than a donor’s usual giving level. This can include large one-time donations, contributions toward a specific project, or an increase in commitment that substantially impacts the organization’s mission.
There is no universally accepted percentage increase that defines a special gift, as it often varies based on the organization's typical donor base and funding needs. Fundraisers should consider the typical giving patterns among their donors to determine what constitutes a special gift within their context.
Encouraging special gifts typically involves strengthening relationships with donors through personalized communication, showing the tangible impact of donors’ support, and presenting compelling funding opportunities that align with their philanthropic goals. Fundraisers should also express gratitude for past contributions while clearly articulating the organization's current needs.