Midlevel giving refers to fundraising strategies that specifically engage donors who contribute larger amounts than typical individual donors, but not as much as major donors. This group generally includes donors giving between $1,000 and $10,000 annually. Midlevel giving is essential for nonprofits as it targets a critical tier of support that offers both significant revenue and potential for growth in donor loyalty. Fundraising efforts focused on midlevel donors usually include specialized communication, targeted stewardship programs, and opportunities for deeper engagement through exclusive events, impact reports, and donor recognition initiatives. Organizations often implement personalized outreach and bespoke acknowledgment strategies to foster a stronger connection with these donors and encourage them to increase their giving levels over time.
In reality, midlevel giving represents a crucial source of sustainable revenue for nonprofits. These gifts can accumulate to substantial amounts, and focusing on this segment can lead to significant growth in both revenue and donor loyalty over time.
The purpose of midlevel giving is to cultivate relationships with donors who contribute significant amounts but are not yet at the major gift level. By focusing on this segment, nonprofits can secure essential funding and develop these donors into future major gift prospects.
Identifying midlevel donors can be done by analyzing giving histories and identifying patterns. Look for donors who have consistently given within the midlevel range over several years and show potential for increasing their contributions through personal relationships or targeted outreach.
Strategies to increase midlevel giving include personalized communications, exclusive invitations to donor events, creating targeted stewardship programs, and regular reports on the impact of their contributions. Engaging these donors in a meaningful way is crucial for retaining their support and encouraging upgrades in their giving levels.