A Legacy Society is a program established by nonprofit organizations to recognize and honor donors who have committed to making a planned gift or a bequest to the organization, typically through their will or trust. These individuals are often motivated by a desire to leave a lasting impact on the organization and its mission beyond their lifetime. Joining a Legacy Society often comes with specific member benefits, such as exclusive updates, invitations to special events, and recognition in the organization’s materials. By creating a dedicated group for these donors, organizations not only acknowledge their generosity but also encourage other supporters to consider similar philanthropic strategies, thereby securing future funding and support for ongoing programs and initiatives.
This is a common misconception. Legacy Societies are designed to encourage donors from all financial backgrounds to consider planned giving, emphasizing that even modest gifts can have a significant lasting impact when pooled together over time. Moreover, the desire to support a cause deeply often transcends financial means.
Membership typically includes those who have made a commitment to give through bequests, charitable remainder trusts, charitable gift annuities, and other planned giving vehicles. Each organization may have specific criteria, so it’s best to check directly with them.
To create a Legacy Society, your organization should define the goals and benefits of the society, establish criteria for membership, promote the society to your donor base, and ensure there are dedicated efforts to steward and communicate with these donors effectively.
While a regular donor recognition program often acknowledges current donations, a Legacy Society focuses specifically on gifts that are planned for the future, recognizing individuals for their commitment to supporting the organization beyond their lifetime. This distinction helps foster a culture of planned giving.
