A Gift Range Chart is a crucial tool used by fundraisers to visualise the potential revenue from various donors within different giving levels. It assists nonprofits in identifying gift ranges that can lead to achieving fundraising goals, outlining how many donations at each level might be needed to meet a specified target. Typically, the chart includes several tiers of giving, also referred to as ‘gift bands’, which often reflect common donation amounts within the organization's fundraising history or anticipated market trends. The chart helps in strategic planning and in targeting specific donors based on their capacity to give, ensuring a more focused and efficient approach to fundraising efforts, ultimately leading to increased donor engagement and enhanced funding outcomes.
In reality, a Gift Range Chart can be useful for all types of donations. While it emphasizes larger gifts, it also helps in strategizing mid-level and smaller donations, providing a comprehensive view of fundraising potential across all donor capacities.
The purpose of a Gift Range Chart is to analyse and strategize fundraising efforts by determining how many donors might be needed at each level to reach overall fundraising goals. It helps organizations visually represent potential income streams.
To create a Gift Range Chart, start by defining your fundraising goal, then establish various levels of giving based on historical data or market research. Next, estimate how many gifts will be needed at each level to reach your goal and document this in a clear table or graph format.
It is advisable to update your Gift Range Chart at least annually or whenever you reassess your fundraising goals or donor base. Keeping the chart current ensures you are adjusting your strategies based on new data and evolving fundraising trends.