A case for support is a crucial document or narrative that articulates the reasons why a nonprofit organization deserves funding. This document outlines the organization’s mission, goals, and specific needs, detailing how potential contributions will be utilized to achieve its objectives. The case for support serves to persuade donors by providing compelling evidence of the organization’s impact and the urgency of its work. It usually includes stories of beneficiaries, statistics about the organization’s effectiveness, and a clear explanation of project goals and funding requirements. A well-crafted case for support not only communicates the organization's needs but also engages donors by connecting them emotionally to the cause, fostering a sense of partnership between the donors and the organization.
While a case for support does articulate funding needs, it is more comprehensive and strategic than a simple funding request letter. It serves to build a narrative around the organization’s mission and impact, engaging donors on multiple levels beyond just the need for money.
The purpose of a case for support is to clearly communicate the reasons why donors should contribute to the organization. It highlights the organization’s mission, the need for funding, and how contributions will make a difference, ultimately aiming to persuade potential donors to give.
A strong case for support typically begins with a powerful opening statement, followed by an outline of the organization's mission, specific needs for funding, testimonials or stories from beneficiaries, and a clear call to action, guiding potential donors on how they can contribute.
The primary audience for a case for support includes potential donors, which can range from individual donors to foundations and corporations. It is designed to engage and persuade them, demonstrating the organization's value and the impact their contributions can have.