Glossary Topic: Fundraising Strategies

Challenge Grant

Goal

Solicitor(s)

Annual Appeal

Friendraising

Incentive Fundraising

Constituency

Grassroots Fundraising

Special Event

Capital Campaign Feasibility Study

Fund Development

Outreach

Acquisition Mailing (or Prospect Mailing)

Corporate Foundation

Identification

Special Gifts

Prospect Research

Fundraising Auction

Partnership Development

Advance Gifts

Corporate Philanthropy

Leadership Gift

Standard of Giving

Sustained Giving

Gift Planning

Referral Program

Annual Giving

Cross Credit

Letter of Inquiry

Support Services

Arts and Culture Fundraising

Institutional Fundraising

Targeted Giving

Benefit Event

Cultivation

Market

Telemarketing

Benchmarking

Key Performance Indicators (KPIs)

Webinar Fundraising

Big Gifts

Development

Matching Gift

Telephone-Mail Campaign

Branding

Matching Gift Campaign

Donor Pyramid

Cadence Based Fundraising

Direct Mail

Philanthropy

Timing

Campaign Committee

Naming Rights

Gift Range Chart

Campaign

Donor Acquisition

Proposal

Volunteerism

Case for Support

Philanthropic Investment

Campaign Costs

Enlistment

Prospective donor

Solicitation

Cause Marketing

Prospect Management

Campaign Leadership

Face-to-Face Solicitation

Rating

The Ask

Crowdfunding

Third-Party Fundraiser

Campaign Materials

Feasibility Study

Renewal mailing

Midlevel giving

Development Committee

Underwriting

Capital Campaign

Fundraiser

Screening

Discovery officer

Direct Marketing

Venture Philanthropy

Case

Fundraising Counsel

Seed Money

Leadership annual giving

Donor-Centered Fundraising

Data-Driven Fundraising

Cause Related Marketing

Fundraising Plan

Sequential Giving

Annual fund

Electronic Fundraising

Event Sponsorship

Challenge Gift

Fundraising Program

Social Media

Transformational Gifts